Street-smart advertising [electronic resource] : how to win the battle of the buzz / Margo Berman.
By: Berman, Margo.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Lanham, Md. : Rowman & Littlefield Publishers, 2010Description: xii, 244 p. : ill.Subject(s): Advertising | Commercial art | Graphic design (Typography) | Advertising media planning | Creation (Literary, artistic, etc.)Genre/Form: Electronic books.DDC classification: 659.1 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10404812 | 1 | Available |
Includes bibliographical references and index.
Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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