Michman, Ronald D.
The food industry wars marketing triumphs and blunders / [electronic resource] : Ronald D. Michman, Edward M. Mazze. - Westport, Conn. : Quorum, 1998. - xiii, 263 p. ; 25 cm.
Includes bibliographical references (p. [243]-246)and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Food industry and trade--United States.
Food--Marketing.
Electronic books.
HD9005 / .M44 1998eb
664/.0068/8
The food industry wars marketing triumphs and blunders / [electronic resource] : Ronald D. Michman, Edward M. Mazze. - Westport, Conn. : Quorum, 1998. - xiii, 263 p. ; 25 cm.
Includes bibliographical references (p. [243]-246)and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Food industry and trade--United States.
Food--Marketing.
Electronic books.
HD9005 / .M44 1998eb
664/.0068/8