The food industry wars [electronic resource] : marketing triumphs and blunders / Ronald D. Michman, Edward M. Mazze.
By: Michman, Ronald D.
Contributor(s): Mazze, Edward M | ebrary, Inc.
Material type:
BookPublisher: Westport, Conn. : Quorum, 1998Description: xiii, 263 p. ; 25 cm.Subject(s): Food industry and trade -- United States | Food -- MarketingGenre/Form: Electronic books.DDC classification: 664/.0068/8 Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references (p. [243]-246)and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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