Steinberg, Marc, 1977-
Anime's media mix franchising toys and characters in Japan / [electronic resource] : Marc Steinberg. - Minneapolis : University of Minnesota Press, 2012. - xvii, 314 p. : ill.
Includes bibliographical references and index.
Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Character merchandising--Japan.
Character toys--Japan.
Cartoon characters--Japan.
Comic strip characters--Japan.
Animated television programs--History and criticism.--Japan
Animated films--History and criticism.--Japan
Comic books, strips, etc.--History and criticism.--Japan
Electronic books.
HF5415.17 / .S74 2012eb
381/.45791453
Anime's media mix franchising toys and characters in Japan / [electronic resource] : Marc Steinberg. - Minneapolis : University of Minnesota Press, 2012. - xvii, 314 p. : ill.
Includes bibliographical references and index.
Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Character merchandising--Japan.
Character toys--Japan.
Cartoon characters--Japan.
Comic strip characters--Japan.
Animated television programs--History and criticism.--Japan
Animated films--History and criticism.--Japan
Comic books, strips, etc.--History and criticism.--Japan
Electronic books.
HF5415.17 / .S74 2012eb
381/.45791453