Anime's media mix [electronic resource] : franchising toys and characters in Japan / Marc Steinberg.
By: Steinberg, Marc.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Minneapolis : University of Minnesota Press, 2012Description: xvii, 314 p. : ill.Subject(s): Character merchandising -- Japan | Character toys -- Japan | Cartoon characters -- Japan | Comic strip characters -- Japan | Animated television programs -- Japan -- History and criticism | Animated films -- Japan -- History and criticism | Comic books, strips, etc. -- Japan -- History and criticismGenre/Form: Electronic books.DDC classification: 381/.45791453 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10555668 | 1 | Available |
Includes bibliographical references and index.
Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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