Henthorn, Cynthia Lee, 1963-
From submarines to suburbs selling a better America, 1939-1959 / [electronic resource] : Cynthia Lee Henthorn. - Athens, Ohio : Ohio University Press, c2006. - xv, 368 p. : ill.
Includes bibliographical references (p. 327-356) and index.
Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBA659724 bnb
Uk
Marketing--History--United States--20th century.
Advertising--History--United States--20th century.
Consumer behavior--History--United States--20th century.
United States--Social conditions--20th century.
Electronic books.
HF5415.1 / .H463 2006eb
381.0973/09044
From submarines to suburbs selling a better America, 1939-1959 / [electronic resource] : Cynthia Lee Henthorn. - Athens, Ohio : Ohio University Press, c2006. - xv, 368 p. : ill.
Includes bibliographical references (p. 327-356) and index.
Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBA659724 bnb
Uk
Marketing--History--United States--20th century.
Advertising--History--United States--20th century.
Consumer behavior--History--United States--20th century.
United States--Social conditions--20th century.
Electronic books.
HF5415.1 / .H463 2006eb
381.0973/09044