From submarines to suburbs [electronic resource] : selling a better America, 1939-1959 / Cynthia Lee Henthorn.
By: Henthorn, Cynthia Lee.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Athens, Ohio : Ohio University Press, c2006Description: xv, 368 p. : ill.Subject(s): Marketing -- United States -- History -- 20th century | Advertising -- United States -- History -- 20th century | Consumer behavior -- United States -- History -- 20th century | United States -- Social conditions -- 20th centuryGenre/Form: Electronic books.DDC classification: 381.0973/09044 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10156432 | 1 | Available |
Includes bibliographical references (p. 327-356) and index.
Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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