D�avila, Arlene M., 1965-
Latinos, Inc. the marketing and making of a people / [electronic resource] : Latinos Incorporated Arlene D�avila. - Updated ed. - Berkeley : University of California Press, c2012. - xxxvii, 289 p. : ill.
Includes bibliographical references (p. 259-280) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Hispanic American consumers.
Market segmentation--United States.
Hispanic Americans--Ethnic identity.
Electronic books.
HF5415.33.U6 / D38 2012eb
658.8/34/08968073
Latinos, Inc. the marketing and making of a people / [electronic resource] : Latinos Incorporated Arlene D�avila. - Updated ed. - Berkeley : University of California Press, c2012. - xxxvii, 289 p. : ill.
Includes bibliographical references (p. 259-280) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Hispanic American consumers.
Market segmentation--United States.
Hispanic Americans--Ethnic identity.
Electronic books.
HF5415.33.U6 / D38 2012eb
658.8/34/08968073