Latinos, Inc. [electronic resource] : the marketing and making of a people / Arlene D�avila.
By: D�avila, Arlene M.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Berkeley : University of California Press, c2012Edition: Updated ed.Description: xxxvii, 289 p. : ill.Other title: Latinos Incorporated.Subject(s): Hispanic American consumers | Market segmentation -- United States | Hispanic Americans -- Ethnic identityGenre/Form: Electronic books.DDC classification: 658.8/34/08968073 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10590392 | 1 | Available |
Total holds: 0
Includes bibliographical references (p. 259-280) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
There are no comments for this item.