Peluso, Alessandro M., 1978-
Consumer satisfaction advancements in theory, modeling, and empirical findings / [electronic resource] : Alessandro M. Peluso. - Bern, Switzerland ; New York : Peter Lang, c2011. - xxii, 173 p. : ill.
Includes bibliographical references and index.
Introduction -- The construct of consumer satisfaction -- An application of the knowledge-hope model of consumer satisfaction -- Methodology -- Research implications and operational strategies to increase consumer satisfaction.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer satisfaction.
Consumer satisfaction--Research--Methodology.
Marketing research.
Electronic books.
HF5415.335 / .P45 2011eb
658.8/343
Consumer satisfaction advancements in theory, modeling, and empirical findings / [electronic resource] : Alessandro M. Peluso. - Bern, Switzerland ; New York : Peter Lang, c2011. - xxii, 173 p. : ill.
Includes bibliographical references and index.
Introduction -- The construct of consumer satisfaction -- An application of the knowledge-hope model of consumer satisfaction -- Methodology -- Research implications and operational strategies to increase consumer satisfaction.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer satisfaction.
Consumer satisfaction--Research--Methodology.
Marketing research.
Electronic books.
HF5415.335 / .P45 2011eb
658.8/343