Consumer satisfaction [electronic resource] : advancements in theory, modeling, and empirical findings / Alessandro M. Peluso.
By: Peluso, Alessandro M.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Bern, Switzerland ; New York : Peter Lang, c2011Description: xxii, 173 p. : ill.Subject(s): Consumer satisfaction | Consumer satisfaction -- Research -- Methodology | Marketing researchGenre/Form: Electronic books.DDC classification: 658.8/343 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10600118 | 1 | Available |
Includes bibliographical references and index.
Introduction -- The construct of consumer satisfaction -- An application of the knowledge-hope model of consumer satisfaction -- Methodology -- Research implications and operational strategies to increase consumer satisfaction.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
There are no comments for this item.