Malone, Chris, 1969-
The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske. - First edition. - 1 online resource (211 pages)
Includes index.
9781118758151 (e-book)
Consumer behavior.
Marketing--Psychological aspects.
Electronic books.
HF5415.32 / .M36 2014eb
658.8/342
The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske. - First edition. - 1 online resource (211 pages)
Includes index.
9781118758151 (e-book)
Consumer behavior.
Marketing--Psychological aspects.
Electronic books.
HF5415.32 / .M36 2014eb
658.8/342