The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske.
By: Malone, Chris.
Contributor(s): Fiske, Susan T.
Material type:
BookPublisher: San Francisco : Jossey-Bass, 2013Edition: First edition.Description: 1 online resource (211 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781118758151 (e-book).Subject(s): Consumer behavior | Marketing -- Psychological aspectsGenre/Form: Electronic books.DDC classification: 658.8/342 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10762535 | 1 | Available |
Total holds: 0
Includes index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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