Wallace, Linda K.
Libraries, mission & marketing writing mission statements that work / [electronic resource] : Libraries, mission and marketing Linda K. Wallace. - Chicago : American Library Association, c2004. - vi, 82 p.
Includes bibliographical references (p. 77-78) and index.
Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Libraries--Aims and objectives.
Mission statements.
Library planning.
Libraries--Marketing.
Electronic books.
Z678 / .W327 2004eb
027
Libraries, mission & marketing writing mission statements that work / [electronic resource] : Libraries, mission and marketing Linda K. Wallace. - Chicago : American Library Association, c2004. - vi, 82 p.
Includes bibliographical references (p. 77-78) and index.
Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Libraries--Aims and objectives.
Mission statements.
Library planning.
Libraries--Marketing.
Electronic books.
Z678 / .W327 2004eb
027