Libraries, mission & marketing [electronic resource] : writing mission statements that work / Linda K. Wallace.
By: Wallace, Linda K.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Chicago : American Library Association, c2004Description: vi, 82 p.Other title: Libraries, mission and marketing.Subject(s): Libraries -- Aims and objectives | Mission statements | Library planning | Libraries -- MarketingGenre/Form: Electronic books.DDC classification: 027 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10194707 | 1 | Available |
Includes bibliographical references (p. 77-78) and index.
Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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