Brands and branding [electronic resource] /
[edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
- London : Profile Books, 2003.
- xv, 256 p. : ill.
- Economist series .
- Economist series. .
Includes bibliographical references and index.
pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products.
Branding (Marketing)
Brand name products--Management.
Brand name products--Forecasting.
Electronic books.
HD69.B7 / B73 2003eb
Includes bibliographical references and index.
pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products.
Branding (Marketing)
Brand name products--Management.
Brand name products--Forecasting.
Electronic books.
HD69.B7 / B73 2003eb