Brands and branding [electronic resource] / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
Contributor(s): Clifton, Rita | Simmons, John | Ahmad, Sameena | ebrary, Inc.
Material type:
BookSeries: Economist series: Publisher: London : Profile Books, 2003Description: xv, 256 p. : ill.Subject(s): Brand name products | Branding (Marketing) | Brand name products -- Management | Brand name products -- ForecastingGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands.
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10210687 | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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