Cespedes, Frank V.
Cocurrent marketing : integrating product, sales and service. Frank V. Cespedes. - Boston : Business Press, 1995. - 307 p. : ill. ; 25 cm.
Inludes index.
0875844448 9780875844442
Marketing--Management.
Sales Management.
HF5415.13C422
Cocurrent marketing : integrating product, sales and service. Frank V. Cespedes. - Boston : Business Press, 1995. - 307 p. : ill. ; 25 cm.
Inludes index.
0875844448 9780875844442
Marketing--Management.
Sales Management.
HF5415.13C422