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Cocurrent marketing : integrating product, sales and service. Frank V. Cespedes.

By: Cespedes, Frank V.
Material type: materialTypeLabelBookPublisher: Boston : Business Press, 1995Description: 307 p. : ill. ; 25 cm.ISBN: 0875844448; 9780875844442.Subject(s): Marketing -- Management | Sales Management
List(s) this item appears in: 20150427 MQA MIS
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Inludes index.

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