Hoffmann, Nicolas, 1983-
Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen. - 1 online resource (297 pages) : illustrations, tables. - Forschungsergebnisse der Wirtschaftsuniversit�at Wien, Band 61 1613-3056 ; . - Forschungsergebnisse der Wirtschaftsuniversit�at Wien ; Bd. 61. .
Includes bibliographical references and indexes.
9783653035155 (e-book)
Customer loyalty.
Consumer satisfaction.
Retail trade.
Electronic books.
HF5415.525 / .H64 2013eb
658.8/343
Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen. - 1 online resource (297 pages) : illustrations, tables. - Forschungsergebnisse der Wirtschaftsuniversit�at Wien, Band 61 1613-3056 ; . - Forschungsergebnisse der Wirtschaftsuniversit�at Wien ; Bd. 61. .
Includes bibliographical references and indexes.
9783653035155 (e-book)
Customer loyalty.
Consumer satisfaction.
Retail trade.
Electronic books.
HF5415.525 / .H64 2013eb
658.8/343