Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen.
By: Hoffmann, Nicolas.
Contributor(s): Platen, Atelier | Wirtschaftsuniversit�at Wien.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10841837 | 1 | Available |
Total holds: 0
Includes bibliographical references and indexes.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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