Tank, Armin.
Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership / Armin Tank. - 1 online resource (369 pages) : illustrations. - Marktorientierte Unternehmensf�uhrung, Band 36 0178-8183 ; . - Marktorientierte Unternehmensf�uhrung ; Bd. 36. .
Includes bibliographical references.
9783653031805 (e-book)
Consumer behavior--Psychological aspects.
Consumption (Economics)--Environmental aspects.
Marketing.
Older consumers--Attitudes.
Electronic books.
HF5415.32 / .T365 2014eb
658.8342
Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership / Armin Tank. - 1 online resource (369 pages) : illustrations. - Marktorientierte Unternehmensf�uhrung, Band 36 0178-8183 ; . - Marktorientierte Unternehmensf�uhrung ; Bd. 36. .
Includes bibliographical references.
9783653031805 (e-book)
Consumer behavior--Psychological aspects.
Consumption (Economics)--Environmental aspects.
Marketing.
Older consumers--Attitudes.
Electronic books.
HF5415.32 / .T365 2014eb
658.8342