Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership / Armin Tank.
By: Tank, Armin.
Material type: BookSeries: Marktorientierte Unternehmensf�uhrung: Bd. 36.Publisher: Frankfurt am Main, [Germany] : PL Academic Research, 2014Copyright date: �2014Description: 1 online resource (369 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9783653031805 (e-book).Subject(s): Consumer behavior -- Psychological aspects | Consumption (Economics) -- Environmental aspects | Marketing | Older consumers -- AttitudesGenre/Form: Electronic books.DDC classification: 658.8342 Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book | IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10840378 | 1 | Available |
Total holds: 0
Includes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed March 11, 2014).
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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