Kotler, Philip, 1931
Principles of marketing / Philip Kotler, Gary Armstrong - 16th ed. - Boston: Pearson, 2016 - 731 pages: illustration; 25 cm
Includes bibliographical references and index.
9781292092485
Marketing
Marketing --Marketing management
HF5415 / K87
Principles of marketing / Philip Kotler, Gary Armstrong - 16th ed. - Boston: Pearson, 2016 - 731 pages: illustration; 25 cm
Includes bibliographical references and index.
9781292092485
Marketing
Marketing --Marketing management
HF5415 / K87