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Principles of marketing / Philip Kotler, Gary Armstrong

By: Kotler, Philip, 1931.
Contributor(s): Armstrong, Gary.
Material type: materialTypeLabelBookPublisher: Boston: Pearson, 2016 Edition: 16th ed.Description: 731 pages: illustration; 25 cm.ISBN: 9781292092485.Subject(s): Marketing | Marketing -- Marketing management
List(s) this item appears in: 20190307 MQA CFGS Foundation in Arts (FIA) | 20190513 MQA FBIHS Diploma in Business Administration | 20190513 MQA FBIHS Bachelor of Business Administration (Hons) | 20190513 MQA FBIHS Bachelor of Business Administration (Hons) in E-Commerce | 20210617 MQA CFGS Foundation in Arts
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Includes bibliographical references and index.

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