Percy, Larry.
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. - fourth edition - Oxford : Oxford University Press, 2012. - xxiii, 389 pages, [20] pages of plates : illustration ; 25 cm.
Previous ed.: 2009.
"An online resource centre accompanies this title with additional resources for students and lecturers . . ."--P. 4 of cover.
Includes bibliographical references and index.
9780199605583
Sales promotion.
Advertising--Management.
Strategic planning.
Communication in marketing.
HF5438.5 / P475 2012
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. - fourth edition - Oxford : Oxford University Press, 2012. - xxiii, 389 pages, [20] pages of plates : illustration ; 25 cm.
Previous ed.: 2009.
"An online resource centre accompanies this title with additional resources for students and lecturers . . ."--P. 4 of cover.
Includes bibliographical references and index.
9780199605583
Sales promotion.
Advertising--Management.
Strategic planning.
Communication in marketing.
HF5438.5 / P475 2012