Strategic advertising management / (Record no. 233082)
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000 -LEADER | |
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fixed length control field | 01066 a2200289 4500 |
001 - CONTROL NUMBER | |
control field | ko1477984076 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | MY-KjKLI |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20161101150814.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 161027s2012 xxua | |||| 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780199605583 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | MY-KjKLI |
Language of cataloging | eng |
Transcribing agency | MY-KjKLI |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5438.5 |
Item number | P475 2012 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Percy, Larry. |
245 10 - TITLE STATEMENT | |
Title | Strategic advertising management / |
Statement of responsibility, etc | Larry Percy, Richard Rosenbaum-Elliott. |
250 ## - EDITION STATEMENT | |
Edition statement | fourth edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc | 2012. |
Name of publisher, distributor, etc | Oxford University Press, |
Place of publication, distribution, etc | Oxford : |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiii, 389 pages, [20] pages of plates : |
Other physical details | illustration ; |
Dimensions | 25 cm. |
500 ## - GENERAL NOTE | |
General note | Previous ed.: 2009. "An online resource centre accompanies this title with additional resources for students and lecturers . . ."--P. 4 of cover. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
526 0# - STUDY PROGRAM INFORMATION NOTE | |
School | Faculty of Arts, Communication, and Education |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sales promotion. |
Topical term or geographic name as entry element | Advertising |
General subdivision | Management. |
Topical term or geographic name as entry element | Strategic planning. |
Topical term or geographic name as entry element | Communication in marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Elliott, Richard H. |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Non-public note |
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Purchase | IUKL Library | IUKL Library | Open shelves | 2016-08-29 | U-text Books | 80.00 | FA061724,KIB/IE/LR/BK/16/161 | HF5438.5 Per | 2016-1733 | 2016-10-27 | 2 | 0.00 | 2016-10-27 | Book | 00000520 | |||||
Not For Loan | Purchase | IUKL Library | IUKL Library | Open shelves | 2016-08-29 | U-text Books | 80.00 | FA061724,KIB/IE/LR/BK/16/161 | HF5438.5 Per | 2016-1732 | 2016-10-27 | 1 | 0.00 | 2016-10-27 | Book (red spot) | 00000520 |