Belch, George E. (George Edward), 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch - tenth edition - New York, NY : McGraw-Hill Education, 2015. - xxxiv, 842 pages : color illustrations ; 29 cm
Includes bibliographical references (pages 280-810) and indexes.
9789814575119
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / B387 2015
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch - tenth edition - New York, NY : McGraw-Hill Education, 2015. - xxxiv, 842 pages : color illustrations ; 29 cm
Includes bibliographical references (pages 280-810) and indexes.
9789814575119
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / B387 2015