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Advertising and promotion : (Record no. 233083)

000 -LEADER
fixed length control field	00931 a2200265 4500
001 - CONTROL NUMBER
control field	ko1477983817
003 - CONTROL NUMBER IDENTIFIER
control field	MY-KjKLI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20161101150353.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	161027s2015 xxua \| \|\|\|\| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789814575119
040 ## - CATALOGING SOURCE
Original cataloging agency	MY-KjKLI
Language of cataloging	eng
Transcribing agency	MY-KjKLI
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5823
Item number	B387 2015
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Belch, George E. (George Edward),
Dates associated with a name	1951-
245 10 - TITLE STATEMENT
Title	Advertising and promotion :
Remainder of title	an integrated marketing communications perspective /
Statement of responsibility, etc	George E. Belch and Michael A. Belch
250 ## - EDITION STATEMENT
Edition statement	tenth edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc	2015.
Name of publisher, distributor, etc	McGraw-Hill Education,
Place of publication, distribution, etc	New York, NY :
300 ## - PHYSICAL DESCRIPTION
Extent	xxxiv, 842 pages :
Other physical details	color illustrations ;
Dimensions	29 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references (pages 280-810) and indexes.
526 0# - STUDY PROGRAM INFORMATION NOTE
School	Faculty of Arts, Communication, and Education
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising.

Topical term or geographic name as entry element	Sales promotion.

Topical term or geographic name as entry element	Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Belch, Michael A.
9 (RLIN)	44

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Inventory number	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Non-public note	Total Checkouts	Date checked out
				Not For Loan	Purchase	IUKL Library	IUKL Library	Open shelves	2016-08-29	U-text Books	98.00	FA061724, KIB/IE/LR/BK/16/161	HF5823 Bel	2016-1734	2016-10-27	1	2016-10-27	Book (red spot)	00000520
					Purchase	IUKL Library	IUKL Library	Open shelves	2016-08-29	U-text Books	98.00	FA061724, KIB/IE/LR/BK/16/161	HF5823 Bel	2016-1735	2018-02-21	2	2016-10-27	Book	00000520	3	2017-10-31

IUKL Library

Advertising and promotion : (Record no. 233083)