IUKL Library
El Husseini, Sabine, 1983-

EDLP versus hi-lo pricing strategies in retailing : literature review and empirical examinations in the German retail market / Sabine El Husseini. - 1 online resource (152 pages) : illustrations. - Schriften zu Marketing und Handel, Band 15 1862-605X ; . - Schriften zu Marketing und Management ; Band 15. .

Includes bibliographical references.

9783653034509 (e-book)


Retail trade--Germany.
Pricing--Germany.


Electronic books.

HF5429.6.G4 / E52 2014eb

658.8/16
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