Brand, identity and corporate reputation /
guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias.
- 1 online resource (115 pages) : illustrations.
- Marketing Intelligence & Planning, Volume 33 Number 2 0263-4503 ; .
Includes bibliographical references.
9781784419448 (e-book)
Branding (Marketing)
Business communication.
Corporate image.
Corporations--Public relations.
Electronic books.
HF5415.1255 / .B736 2015eb
658.827
Includes bibliographical references.
9781784419448 (e-book)
Branding (Marketing)
Business communication.
Corporate image.
Corporations--Public relations.
Electronic books.
HF5415.1255 / .B736 2015eb
658.827