| 000 -LEADER |
|---|
| fixed length control field |
01951nam a2200433 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ebr11059923 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CaPaEBR |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150616t20152015enka ob 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781784419431 |
|
|---|
| International Standard Book Number |
9781784419448 (e-book) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaPaEBR |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
CaPaEBR |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.B736 2015eb |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Brand, identity and corporate reputation / |
| Statement of responsibility, etc |
guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias. |
| 264 #1 - |
|---|
| -- |
[Bradford, West Yorkshire, England] : |
| -- |
Emerald, |
| -- |
[2015] |
|
|---|
| -- |
�2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (115 pages) : |
| Other physical details |
illustrations. |
| 336 ## - |
|---|
| -- |
text |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
online resource |
| -- |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Marketing Intelligence & Planning, |
| International Standard Serial Number |
0263-4503 ; |
| Volume number/sequential designation |
Volume 33 Number 2 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 588 ## - |
|---|
| -- |
Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015). |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
|
|---|
| Topical term or geographic name as entry element |
Business communication. |
|
|---|
| Topical term or geographic name as entry element |
Corporate image. |
|
|---|
| Topical term or geographic name as entry element |
Corporations |
| General subdivision |
Public relations. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lim, Ming, |
| Relator term |
editor. |
|
|---|
| Personal name |
Machado, Joana Cesar, |
| Relator term |
editor. |
|
|---|
| Personal name |
Iglesias, Oriol, |
| Relator term |
editor. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Title |
Brand, identity and corporate reputation. |
| Place, publisher, and date of publication |
[Bradford, West Yorkshire, England] : Emerald, c[2015] |
| Physical description |
approximately 115 pages |
| Series data for related item |
Marketing Intelligence & Planning ; Volume 33 Number 2 |
| International Standard Serial Number |
0263-4503 |
| International Standard Book Number |
9781784419431 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
ebrary. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://site.ebrary.com/lib/kliuc/Doc?id=11059923 |
| Public note |
An electronic book accessible through the World Wide Web; click to view |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
E-book |
