Brand meaning management /
edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others].
- First edition.
- 1 online resource (338 pages).
- Review of Marketing Research, Volume 12 1548-6435 ; .
"Emerald Books"--Cover.
Includes bibliographical references.
9781784419318 (e-book)
Marketing--Management.
Brand name products.
Electronic books.
HF5415.13 / .B736 2015eb
658.8
"Emerald Books"--Cover.
Includes bibliographical references.
9781784419318 (e-book)
Marketing--Management.
Brand name products.
Electronic books.
HF5415.13 / .B736 2015eb
658.8