Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others].
Contributor(s): MacInnis, Deborah J [editor.] | Park, C. Whan [editor.] | Agarwal, Megha [contributor.].
Material type:
BookSeries: Review of Marketing Research, Volume 12.Publisher: Bingley, England : Emerald, 2015Copyright date: �2015Edition: First edition.Description: 1 online resource (338 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781784419318 (e-book).Subject(s): Marketing -- Management | Brand name productsGenre/Form: Electronic books.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=11055517 | 1 | Available |
"Emerald Books"--Cover.
Includes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed May 25, 2015).
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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