Carter, David M., 1964-
Money games profiting from the convergence of sports and entertainment / [electronic resource] : David M. Carter. - Stanford, Calif. : Stanford Business Books, 2011. - xi, 290 p.
Includes bibliographical references and index.
Television content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports anchored development -- Venue technology -- Corporate marketing.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Sports--Economic aspects.
Sports--Economic aspects--United States.
Sports--Social aspects.
Sports--Social aspects--United States.
Electronic books.
GV716 / .C363 2011eb
306.4/83
Money games profiting from the convergence of sports and entertainment / [electronic resource] : David M. Carter. - Stanford, Calif. : Stanford Business Books, 2011. - xi, 290 p.
Includes bibliographical references and index.
Television content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports anchored development -- Venue technology -- Corporate marketing.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Sports--Economic aspects.
Sports--Economic aspects--United States.
Sports--Social aspects.
Sports--Social aspects--United States.
Electronic books.
GV716 / .C363 2011eb
306.4/83