Money games [electronic resource] : profiting from the convergence of sports and entertainment / David M. Carter.
By: Carter, David M.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Stanford, Calif. : Stanford Business Books, 2011Description: xi, 290 p.Subject(s): Sports -- Economic aspects | Sports -- Economic aspects -- United States | Sports -- Social aspects | Sports -- Social aspects -- United StatesGenre/Form: Electronic books.DDC classification: 306.4/83 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10459548 | 1 | Available |
Includes bibliographical references and index.
Television content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports anchored development -- Venue technology -- Corporate marketing.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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