IUKL Library
Beasley, Michael, 1980-

Practical web analytics for user experience how analytics can help you understand your users / [electronic resource] : Michael Beasley. - Amsterdam : Morgan Kaufmann, an imprint of Elsevier, 2013. - xv, 234 p. : ill. (some col.)

Includes bibliographical references and index.

pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Web usage mining.
Internet users--Attitudes.
Web site development.


Electronic books.

ZA4235 / .B43 2013eb

006.3
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