Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research /
guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig.
- 1 online resource (137 pages).
- International Marketing Review, Volume 32 Number 2 0265-1335 ; .
Includes bibliographical references.
9781785600975 (e-book)
Export marketing.
Marketing.
International business enterprises.
Electronic books.
HF1416 / .M858 2015eb
658.848
Includes bibliographical references.
9781785600975 (e-book)
Export marketing.
Marketing.
International business enterprises.
Electronic books.
HF1416 / .M858 2015eb
658.848