Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig.
Contributor(s): Demangeot, Catherine [editor.] | Broderick, Amanda J [editor.] | Craig, C. Samuel [editor.].
Material type:
BookSeries: International Marketing Review, Volume 32 Number 2.Publisher: [Bradford, West Yorkshire, England] : Emerald, [2015]Copyright date: �2015Description: 1 online resource (137 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781785600975 (e-book).Subject(s): Export marketing | Marketing | International business enterprisesGenre/Form: Electronic books.DDC classification: 658.848 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=11059917 | 1 | Available |
Total holds: 0
Includes bibliographical references.
Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015).
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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