Sports marketing and the psychology of marketing communication [electronic resource] /
edited by Lynn R. Kahle, Chris Riley.
- Mahwah, N.J. : L. Erlbaum Associates, 2004.
- xxiii, 415 p. : ill.
- Advertising and consumer psychology .
- Advertising and consumer psychology. .
Includes bibliographical references and indexes.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Sports--Marketing.--United States
Sports--Psychological aspects.--United States
Communication in marketing.
Electronic books.
GV716 / .S649 2004eb
338.4/3
Includes bibliographical references and indexes.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Sports--Marketing.--United States
Sports--Psychological aspects.--United States
Communication in marketing.
Electronic books.
GV716 / .S649 2004eb
338.4/3