Sports marketing and the psychology of marketing communication [electronic resource] / edited by Lynn R. Kahle, Chris Riley.
Contributor(s): Kahle, Lynn R | Riley, Chris | ebrary, Inc.
Material type: BookSeries: Advertising and consumer psychology: Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2004Description: xxiii, 415 p. : ill.Subject(s): Sports -- United States -- Marketing | Sports -- United States -- Psychological aspects | Communication in marketingGenre/Form: Electronic books.DDC classification: 338.4/3 Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book | IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10227363 | 1 | Available |
Total holds: 0
Includes bibliographical references and indexes.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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