Oriard, Michael, 1948-
Brand NFL making and selling America's favorite sport / [electronic resource] : Michael Oriard. - Chapel Hill : University of North Carolina Press, c2007. - 326 p. ; 25 cm.
Includes bibliographical references and index.
The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
National Football League.
Football--Marketing.--United States
Football--Management.--United States
Electronic books.
GV954.3 / .O75 2007eb
796.332/64
Brand NFL making and selling America's favorite sport / [electronic resource] : Michael Oriard. - Chapel Hill : University of North Carolina Press, c2007. - 326 p. ; 25 cm.
Includes bibliographical references and index.
The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
National Football League.
Football--Marketing.--United States
Football--Management.--United States
Electronic books.
GV954.3 / .O75 2007eb
796.332/64