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Brand NFL [electronic resource] : making and selling America's favorite sport / Michael Oriard.

By: Oriard, Michael, 1948-.
Contributor(s): ebrary, Inc.
Material type: materialTypeLabelBookPublisher: Chapel Hill : University of North Carolina Press, c2007Description: 326 p. ; 25 cm.Subject(s): National Football League | Football -- United States -- Marketing | Football -- United States -- ManagementGenre/Form: Electronic books.DDC classification: 796.332/64 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
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Includes bibliographical references and index.

The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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