IUKL Library
Birkeland, Peter M.

Franchising dreams the lure of entrepreneurship in America / [electronic resource] : Peter M. Birkeland. - Chicago : University of Chicago Press, c2002. - x, 186 p.

Includes bibliographical references and index.

Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Franchises (Retail trade)--Management.--United States
New business enterprises--Management.--United States
Entrepreneurship--United States.
Franchises (Retail trade)--United States--Case studies.


Electronic books.

HF5429.235.U5 / B57 2002

658.8/708
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