Daly, John A. 1952-
Advocacy championing ideas & influencing others / [electronic resource] : John A. Daly. - New Haven : Yale University Press, c2011. - vi, 387 p. : ill.
Includes bibliographical references and index.
The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Social interaction.
Communication in marketing.
Electronic books.
HM1166 / .D35 2011
302.2
Advocacy championing ideas & influencing others / [electronic resource] : John A. Daly. - New Haven : Yale University Press, c2011. - vi, 387 p. : ill.
Includes bibliographical references and index.
The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Social interaction.
Communication in marketing.
Electronic books.
HM1166 / .D35 2011
302.2