Advocacy [electronic resource] : championing ideas & influencing others / John A. Daly.
By: Daly, John A. (John Augustine).
Contributor(s): ProQuest (Firm).
Material type:
BookPublisher: New Haven : Yale University Press, c2011Description: vi, 387 p. : ill.Subject(s): Branding (Marketing) | Social interaction | Communication in marketingGenre/Form: Electronic books.DDC classification: 302.2 Online resources: Click to View | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=3420714 | 1 | Available |
Includes bibliographical references and index.
The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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