Belch, George E. (George Eugene)
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 11th ed. - xxvi, 764 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
9781259921698
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / B427 2018
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 11th ed. - xxvi, 764 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
9781259921698
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / B427 2018