Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Eugene) [author].
Contributor(s): George E. Belch [author].
Material type: BookPublisher: New York : McGraw-Hill Education , 2018Edition: 11th ed.Description: xxvi, 764 p. : col. ill. ; 28 cm.Content type: Text Media type: Unmediated Carrier type: VolumeISBN: 9781259921698.Subject(s): Advertising | Sales promotion | Communication in marketingItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|
Book (red spot) | IUKL Library Open shelves | Purchase | HF5823 Bel (Browse shelf) | 1 | Not For Loan | ||
Book | IUKL Library Open shelves | Purchase | HF5823 Bel (Browse shelf) | 2 | Available |
Total holds: 0
Includes bibliographical references and indexes.
Faculty of Arts, Communication, and Education
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