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Contemporary Advertising.
by Arens, William F. Edition: 7th. ed.Material type:  Book Publisher: Boston : Irwin, 1999Availability: Items available for loan: IUKL Library [Call number: HF5821 Are] (1).
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Advertising and promotion : an integrated marketing communications perspective.
by Belch, George E | Belch, Michael A. Edition: 5th ed.Material type: Book Publisher: New York : McGraw Hill, 2001Availability: Items available for loan: IUKL Library [Call number: HF5828 Bel] (2). Items available for reference: IUKL Library [Call number: HF5828 Bel] (1).
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Advertising excellence.
by Bovee, Courtland L | Thill, John V | Dovel, George P | Wood, Marian Burk. Material type: Book Publisher: New York : McGraw Hill, 1995Availability: Items available for loan: IUKL Library [Call number: HF5804 Bov] (1).
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Advertising in the marketplace.
by Burke, John D | Wood, Marian Burk. Material type: Book Publisher: United States : McGraw Hill, 1980Availability: Items available for reference: IUKL Library [Call number: HF5823 Bur] (1).
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Advertising worldwide : concepts, theories and practice of.
by De Moojij. Material type: Book Publisher: New York : Prentice Hall, 1994Availability: Items available for loan: IUKL Library [Call number: HF5823 Dem] (1).
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Understanding advertising.
by Morais, Fred. Material type: Book Publisher: Kuala Lumpur : Berita Publishing, 1996Availability: Items available for loan: IUKL Library [Call number: HF5823 Mor] (1).
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Advertising promotion : supplemental aspects of integrated marketing communications. Terence A. Shimp.
by Shimp, Terence A. Material type: Book Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: IUKL Library [Call number: HF5438.5 Shi] (2). Items available for reference: IUKL Library [Call number: HF5438.5 Shi] (1).
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The Fundamentals of advertising.
by Wilmshurst, John. Material type: Book Publisher: Oxford : Butterworth Heinemann, 1985Availability: Items available for loan: IUKL Library [Call number: HF5821 Wil] (1).
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Creative strategy in advertising.
by Jewler, A Jerome | Drewniany, Bonnie L. Edition: 8th ed.Material type: Book Publisher: Australia : Thomson, 2005Availability: Items available for reference: IUKL Library [Call number: HF5825 Jew] (1).
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Contemporary advertising / William F Arens.
by Arens, William F. Edition: 10th.Material type: Book Publisher: Boston : McGraw Hill, 2006Availability: Items available for loan: IUKL Library [Call number: HF5821 Are] (2). Items available for reference: IUKL Library [Call number: HF5821 Are] (1).
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Advertising and Promotion-An Integrated Marketing Communications Perspective.
by Belch, George E | Belch, Michael A. Edition: 8edit.Material type: Book Publisher: Boston : McGraw Hill, 2009Availability: Items available for loan: IUKL Library [Call number: HF5823 Bel] (1). Items available for reference: IUKL Library [Call number: HF5823 Bel] (1).
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Kleppner's-Advertising Procedure.
by Lane, Ronald W | King, Karen Whitehil. Edition: 18edit.Material type: Book Publisher: Boston : Prentice Hall, 2011Availability: Items available for reference: IUKL Library [Call number: HF5823 Lan] (1).
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Contemporary advertising and intergrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
by Arens, William F | Weigold, Michael F | Arens, Christian. Edition: 13th ed.Material type: Book Publisher: New York : McGraw Hill, 2009Availability: Items available for loan: IUKL Library [Call number: HF5821 Are] (1). Items available for reference: IUKL Library [Call number: HF5821 Are] (1).
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Advertising & IMC : principles & practice. Sandra E Moriarty.
by Moriarty, Sandra E | Mitchell, Nancy | Wells, William. Edition: 9th ed. Publisher: Upper Saddle River, N.J. : Prentice Hall/Pearson, ©2012Availability: Items available for loan: IUKL Library [Call number: HF5823 Wel] (1). Items available for reference: IUKL Library [Call number: HF5823 Wel] (1).
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Basic advertising Donald W Jugenheimer
by Jugenheimer, Donald W | Gordon E White. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati : College Division, South-Western Pub. Co., 1991Availability: Items available for reference: IUKL Library [Call number: HF5821 .JUG] (1).
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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.
by Russell, Thomas. Edition: 12th ed. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1993Availability: Items available for reference: IUKL Library [Call number: HF5823 KLE] (1).
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Cracking the ad code / Jacob Goldenberg ... [et al.]
by Goldenberg, Jacob, 1962-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cambridge, UK : Cambridge University Press, 2009Availability: Items available for loan: IUKL Library [Call number: HF5821 Cra] (1).
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Advertising and new media / Christina Spurgeon.
by Spurgeon, Christina. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : Routledge, 2008Online access: Table of contents only Availability: Items available for loan: IUKL Library [Call number: HF6146 Spu] (1).
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Digital advertising / Andrew McStay.
by McStay, Andrew, 1975-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : Palgrave Macmillan, 2010Availability: Items available for loan: IUKL Library [Call number: HF5826.5 Mcs] (1).
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Journal of advertising Material type: Book; Literary form:
Not fiction
Publisher: Athens : Board of Directors, American Academy of Advertising, 1972-Availability: Items available for loan: IUKL Library [Call number: HF5801 Adv] (3).
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