Advertising and promotion : an integrated marketing communications perspective.
By: Belch, George E
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Contributor(s): Belch, Michael A.
Material type: 
BookPublisher: New York : McGraw Hill, 2001Edition: 5th ed.Description: 795 p. : ill . ; 27 cm.ISBN: 9780071180269.Subject(s): Advertising | Communication in marketing | Sale promotion
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
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Book (red spot)
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IUKL Library Open shelves | Purchase | HF5828 Bel (Browse shelf) | 1 | Not For Loan | ||
Book
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IUKL Library Open shelves | Purchase | HF5828 Bel (Browse shelf) | 1 | Available | ||
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Book
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IUKL Library Open shelves | Purchase | HF5828 Bel (Browse shelf) | 2 | Available |
Total holds: 0
Includes biliography and index.
Bachelor of Communication (Hons) in Corporate Communication
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